Showing posts with label Motorcycle Industry Association. Show all posts
Showing posts with label Motorcycle Industry Association. Show all posts

Mastering Market Honda Scooter And Duck

Mastering Market Honda Scooter And Duck

Pabrik perakitan sepeda motor Honda.Motorcycle sales in Indonesia is dominated Honda products. Unmitigated, producers control about 57.31 percent of the domestic market share, or about 4.09 million unit sales.

At that time, the total volume of sales of members of the Indonesian Motorcycle Industry Association (AISI) reached approximately 7.14 million units. Of the three segments of motorcycles, namely sport, scooter, and ducks, Honda dominate two segments are fat, the scooter and ducks.

Motorcycle sales in Indonesia is dominated Honda products. unmitigated, producers controlled approximately 57.31% of domestic market share, or about 4.09 million units. At that time, the total sales volume member of Indonesian Motorcycle Industry Association (Aisi) reached approximately 7.14 million units.

Of the three segments of motorcycles, namely sport, scooter, and ducks, Honda dominate two segments are fat, the scooter and ducks.

No wonder the sales of Honda's 4.09 million in 2012, almost 70% contributed by the scooter segment. The rest, ie nearly 26% of the ducks and the sports segment about 4%.

Recipe ransacked Honda motor scooter segment efficacious enough to depose the leader of the previous segment, namely Yamaha. Aggressiveness Honda scooter segment in 2010, giving the sweet fruit in 2011 and 2012. Honda scooter appeared to dominate the market in 2011 and 2012. Unmitigated, Honda's market share amounted to approximately 57% and 67%.

Mastering the scooter segment, arguably, one step away from mastering the Indonesian market as a whole. Understandably, this one segment in the last three years continue to soar. If in 2010 a new contribution to 45.67%, a year later up reaching 51.60%. In fact, in 2012, rose again to 59.33% with a volume of four million units. Powerful is not it?

Practically, the motorcycle segment eroded. Volume continued to decline to about 2.1 million units, or stay about 29% of the total national market. While the sport bike segment is relatively stable and even increased slightly to approximately 10.72%.

In the motorcycle segment, Honda is still champion. Honda's market share in this segment is approximately 49%, down slightly from the previous year to touch 51%. Maybe fun working on motor scooter segment.

In terms of volume, Honda motorcycle sales dropped about 36% to about 1.06 million motorcycles. A similar thing happened the main competitors. As of late December 2012, Yamaha had to settle recorded a decrease to 38% to approximately 724 thousand units.

Meanwhile, in the segment of motor sport, Honda Yamaha might still have to admit. In this segment, Yamaha dominate the market share around 59% to approximately 456 thousand units. That number jumped dramatically compared to the previous year which is about 49%.

Not surprisingly, then Honda's aggressive product poured motor sport. End of 2012, bringing forth Honda CB 150 R and early 2013, Honda launched a 150cc Verza. It's not impossible, it would be fruitful like aggressiveness in scooter segment. Although, for it remains to be tested.

Now, in the sports segment has a Honda CBR 150 R, CBR 250 R, New Megapro, and Tiger. The presence of two new products to fulfill their ranks Honda sport to compete with its competitors in the Indonesian market.

Sell ​​4 Million Target Honda Motor

Sell ​​4 Million Target Honda Motor

imgPT. Astra Honda Motor (AHM), targeting sales of up to 4 million units sold in 2012.

"Until this month (September 2012), has reached 2.7 million units," said Head of Corporate Communication AHM Kristanto when met in Bogor.

"And this year could reach 4 million units," Kris said with confidence.

In August, PT. Astra Honda Motor (AHM) to strengthen its leadership in the domestic motorcycle market after August achieved a market share of 61.03%.

In the month Honda sales reached 261,946 units. While the national motorcycle sales reached 4.7 million units.

Indonesian Motorcycle Industry Association (AISI) motorcycle sales growth target to end up 10-12% in 2012 to 8.3 million units.

Last year the total motorcycle sales in Indonesia reached 8,012,540 units.

Honda Sales Still Number One

Honda Sales Still Number One

hondaAstra Honda Motor (AHM) contributed 53.16% market share in the national motorcycle market after successfully selling 4,276,136 units of motorcycles during the year 2011. Sales performance is at once widen the difference with the closest competitor being approximately 14% compared to last year which is only 1%.

Executive Vice President Director of AHM, Johannes Loman stated achievement in 2012 Indonesia confirms public confidence in the brand and quality of Honda motorcycles, as well as services provided through a network of Honda in Indonesia. On the other hand, the hard work of all employees of AHM and support networks Honda Main Dealers and finance companies are important factors that drove the success of AHM.

"Thank you for your support and hard work. Thank you also to all the customers who have chosen Honda as a reliable means of transportation. We will try to continue to accompany our customers realize their dreams, to build together this beloved country, "he said.

Based on data from the Indonesian Motorcycle Industry Association (AISI), this achievement further strengthen Honda's position in the national motorcycle market compared to last year's new master 46.2% market share. Acquisition AHM sales also noted as a sole agent with the largest sales growth rate in 2011 is 25.1% compared with total sales of AHM in 2010 only 3,418,632 units.

Honda motorcycle sales growth far exceeded that of the national motorcycle market. Throughout the year 2011, total sales of motorcycles grew recorded 8,043,535 units or 8.7% compared to sales of motorcycles in 2010 which recorded 7,398,644 units.

Also in late 2011, AHM highest monthly sales record in December last year b by contributing 60.85% to the total national motor sales through sales of as many as 282,009 units. In the last months of 2011, AHM also managed to record a difference in the biggest monthly gain market share with its closest competitor, namely up to 31.98%.

Honda moped last year managed to sell 1,668,695 units. In automatic scooter or scooter segment, grew approximately 2,381,926 units or 53.5% compared to 2010. While sales of motor sport reached 225,515 units, up 32% compared to 2010. Honda New Megapro Series models contribute to the greatest sales are 169,302 units, followed by Honda Tiger 29,406 units, 14,668 units of Honda CBR Series, and as many as 12,139 units of Honda CS1.

Establish Honda Beat King Motorcycles

Establish Honda Beat King Motorcycles

Honda BeAT 20122 460x306 Beat Mantapkan Honda sebagai Raja Sepeda MotorHonda is still the king claimed the seller of motorcycles in Indonesia. During the month of August 2012, PT Astra Honda Motor (AHM) managed to grab a market share of 61.03 per cent with sales of 261,946 units.

Based on data from the Indonesian Motorcycle Industry Association (AISI), total motorcycle sales in the domestic market in August recorded only 429,236 units. All brand sales declined last month due to a long holiday factor as Eid.

However, in the last month Honda listed as one of the brands that experienced the smallest decline in sales, which is only 22 percent compared to August last year.

Deputy GM Sales Division AHM Thomas Wijaya assess the decline in sales last month as affected by short days during the Idul Fitri holiday Eid.

"This is a yearly cycle of the domestic motorcycle market by diminishing the number of working days due to Eid holidays. We expect to rebound in September, "he said.

In the segment of motor scooter, Honda continued to show its dominance after successfully reaching 76.32% market share through sales of 189,495 units.

Honda Beat biggest contribution to the sales figures of 96,154 units, followed by Honda Vario series 76,394 units, Honda Spacy 5355 units, Honda Scoopy 11 573 units, and 19 units of Honda PCX.

"This achievement reflects consumer confidence in the Honda scooter was already known to the public as a product of fuel-efficient, powerful, stylish, and features the most complete safety."

That also is the unwavering leadership in the motorcycle segment. In the last month, AHM won 55.34% of market share after successfully selling 59,109 units. Biggest contributors in this segment is the Honda Supra series with sales of 34,039 units, followed by Honda Revo series 19 493 units and 5577 units of Honda Blade.

In the sports segment, Honda's sales in the last month recorded 13,342 units. Honda New Megapro donate penjualan10.405 rate units, followed by 1,500 units of Honda Tiger, Honda CBR 1247 series Honda CS1 units and 190 units.

Honda Encourage Consumers 'Nobar'

Honda Encourage Consumers 'Nobar'

img
For manufacturers, the consumer is king and friends who have continued to be embraced. That is why Honda closeness between them should be maintained. Watch together can be one of the ingredients adhesive.

To that end, Honda returned to give an appreciation for their loyal customers by holding the watch together (nobar) film in a cinema blockbuster. Activities that began July 11 was held in four cities namely Makassar, Palembang, Yogyakarta and Denpasar.

Chief Executive PT Astra International Tbk-Honda Sales Operation (HSO) Sigit Kumala explained that these activities as part of the program "Millions of Consumers Honda, One Heart from Astra".

"This is a real form of appreciation to our loyal customers. Therefore, consumers also have contributed to the advancement of Honda," said Sigit through a written statement.

Described, about 200 consumers in each city who will be invited to nobar. They are the consumers who buy motorcycles on credit in the FIF and the consumer buyer in cash at Astra Motor with 20-35 years of age.

Participants are buyers of Honda motorcycles that have been buying motor more than once from 2009. Including buyers of Honda motorcycles in 2012.

Previously, participants received a text message before the call of the HSO in each region. They were asked to come to the HSO region with each region showing ID and SMS that they receive to get coupons and gift nobar interesting.

The first activity will be held at the Mall Cinema XXI Panakkukang and Mal Ratu Indah, Makassar on July 11 and run simultaneously in three other cities.

The plan, after nobar activity, in August Honda will also hold activities together in the form of fasting together.

Then, in September, consumers will also participate in the event the content of free gas Honda. All activities will be held in several cities in the country.

Sigit continue, it will continue to roll out exciting activities to customers in appreciation of Honda Honda. "Therefore, because the consumer was the one we can continue to grow and become the market leader for motorcycles," he said.

Based on data from the Indonesian Motorcycle Industry Association (AISI), until the end of 2011, Honda still leads the market nationwide motorcycle sales with total sales of Honda motorcycles 4.27 million units or 53% national market share.

Yamaha held the second position with sales of 3.1 million units and Suzuki third of 493 095 units. This year, sales nationwide from January through April, Honda's market share has reached 55% with sales of 1.4 million units. The second position is still held by Yamaha with 944 673 units, amounting to 154 756 units and Suzuki.

Customer Satisfaction
On that occasion, Sigit also explained the results of customer satisfaction survey that was held in Makassar during March 2012. Honda motorcycles have high customer satisfaction index of condition factors show room, service officers when purchasing, delivery process, the cashier, staff friendliness and appearance, and motorcycle purchases in cash.

Also achieved high marks for treatment factor in the workshop and spare parts sales.

A number of users in Makassar Honda motorcycles Honda and also recognize the benefits of the services provided.

Vice Chairman of the Beat Owners Club Makassar, Andrianto said, the success of Honda in fact obtained for high quality products and good service.

"Not only is business related, they can also get closer to consumers through social activities and culture. Moreover, today many of their activities to get closer to his young son, "said Andrianto.

Hence, he said, all members of the community, amounting to 38 people are always interested in the activities held by Honda. Something similar is said Hasmin Hashim, PR Association of Motor Tiger Indonesia in Makassar. He acknowledged, Honda always give more attention to their customers.

"The bike tough, shop there everywhere. Spare parts are also easily available and the quality is good, "he said.

Rule 56.8 Percent Honda Motorcycles Market 2012

Rule 56.8 Percent Honda Motorcycles Market 2012

PenjualanHonda 460x307 Honda Kuasai 56,8 Persen Pasar Sepeda Motor 2012Astra Honda Motor (AHM) had significantly increased its market share to 56.8% in the domestic motorcycle market in 2012 compared to the first half of 2011 to only 51.8%.

Based on data from the Indonesian Motorcycle Industry Association (AISI), in the January-June 2012 motorcycle sales in the domestic market recorded 3,702,354 units, down 8.7% over the same period the previous year which recorded 4,056,075 units. In this weakened market conditions, AHM listed as one of the producers who are able to maintain the sales growth of only 2,099,349 units to 2,101,881 units.

Strengthening Honda's market share in the first half of this year occurred in almost all segments. In the automatic scooter segment, Honda scooter outpacing his rivals after winning a market share of 64.7% over sales of 1,409,337 units, surged 31.1% compared with same period last year which only 1,075,336 units or 53.2% market share.

In the scooter segment, the Honda was recorded as the only manufacturer able to enjoy increased market growth of 7.6% from 2,022,228 units in the first half of 2011 to 2,176,634 units. AHM is currently marketed a number of scooter models, the Honda Beat, Honda spacy In Helm, Helm In spacy Honda PGM-FI, Honda Scoopy, Honda Vario Techno 125 PGM-FI, and PCX 150 Honda PGM-FI.

"Skutik is becoming a trend. We are grateful for the trust of consumers who have chosen Honda scooter for transportation. We are committed to continue to provide the best products and service for Honda customers, "said Thomas Wijaya, Deputy GM Sales Division AHM

In the segment of the duck, AHM also managed to increase market share of its products through some of its flagship models like the Honda Supra X 125, Honda Supra X 125 PGM-FI in Helm, Honda Absolute Revo, and Honda New Blade. In this segment recorded Honda's market share increased to 58.3% after pocketing the sales figures of 609 932 units. In the same period last year, Honda's market share in this segment of the duck is only 56.1%.

Honda's dominance in this segment if the specified ducks can be seen in each segment. In the mid segment of low cub under 125 cc, AHM market share of 53.7% was recorded after a successful record 324 456 unit sales figures. In the first semester of 2011 recorded only 52.3% market share. Greater mastery Honda cub in the high end segment of> 125 cc. In the first half of last year's record 63.5% market share while in the first half of this year recorded 64.5% after a successful record 285 476 unit sales figures.

In the sports segment, Honda also received a positive reception from the public with sales of 82 612 units or 17.2% market share. AHM market in this segment Honda New Mega Pro, Honda Tiger, Honda CS1, Honda CBR 150R, and Honda CBR 250R.

AYO BERAMAL GABUNG FOLLOWER

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