Rule 56.8 Percent Honda Motorcycles Market 2012

Rule 56.8 Percent Honda Motorcycles Market 2012

PenjualanHonda 460x307 Honda Kuasai 56,8 Persen Pasar Sepeda Motor 2012

Astra Honda Motor (AHM) had significantly increased its market share to 56.8% in the domestic motorcycle market in 2012 compared to the first half of 2011 to only 51.8%.

Based on data from the Indonesian Motorcycle Industry Association (AISI), in the January-June 2012 motorcycle sales in the domestic market recorded 3,702,354 units, down 8.7% over the same period the previous year which recorded 4,056,075 units. In this weakened market conditions, AHM listed as one of the producers who are able to maintain the sales growth of only 2,099,349 units to 2,101,881 units.

Strengthening Honda's market share in the first half of this year occurred in almost all segments. In the automatic scooter segment, Honda scooter outpacing his rivals after winning a market share of 64.7% over sales of 1,409,337 units, surged 31.1% compared with same period last year which only 1,075,336 units or 53.2% market share.

In the scooter segment, the Honda was recorded as the only manufacturer able to enjoy increased market growth of 7.6% from 2,022,228 units in the first half of 2011 to 2,176,634 units. AHM is currently marketed a number of scooter models, the Honda Beat, Honda spacy In Helm, Helm In spacy Honda PGM-FI, Honda Scoopy, Honda Vario Techno 125 PGM-FI, and PCX 150 Honda PGM-FI.

"Skutik is becoming a trend. We are grateful for the trust of consumers who have chosen Honda scooter for transportation. We are committed to continue to provide the best products and service for Honda customers, "said Thomas Wijaya, Deputy GM Sales Division AHM

In the segment of the duck, AHM also managed to increase market share of its products through some of its flagship models like the Honda Supra X 125, Honda Supra X 125 PGM-FI in Helm, Honda Absolute Revo, and Honda New Blade. In this segment recorded Honda's market share increased to 58.3% after pocketing the sales figures of 609 932 units. In the same period last year, Honda's market share in this segment of the duck is only 56.1%.

Honda's dominance in this segment if the specified ducks can be seen in each segment. In the mid segment of low cub under 125 cc, AHM market share of 53.7% was recorded after a successful record 324 456 unit sales figures. In the first semester of 2011 recorded only 52.3% market share. Greater mastery Honda cub in the high end segment of> 125 cc. In the first half of last year's record 63.5% market share while in the first half of this year recorded 64.5% after a successful record 285 476 unit sales figures.

In the sports segment, Honda also received a positive reception from the public with sales of 82 612 units or 17.2% market share. AHM market in this segment Honda New Mega Pro, Honda Tiger, Honda CS1, Honda CBR 150R, and Honda CBR 250R.

Rule 56.8 Percent Honda Motorcycles Market 2012

AYO BERAMAL GABUNG FOLLOWER

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