Honda Beat injection officially launched
All New Honda PGM-FI BEAT new injection fogging system, officially launched at Senayan City, South Jakarta, Thursday (11/10). Skutik low end segment is priced starting at Rp. 12.1 million for veleg radius and Rp. 12.9 million veleg bolt-on the road in Jakarta.
Yusuke Hori, President Director of PT Astra Honda Motor (AHM), on the sidelines of the launch of the All New Beat PGM-FI, explained that there are three fundamental differences of the Beat generation.
First, the efficiency of fuel consumption is up 30 percent. Second, larger luggage capacity with 11.2 liters and the third body is sleek and space pijak wider feet.
Even more interesting, this time adding a new variant of Honda Beat with parallel brake feature combie Brake System (CBS). As the most luxurious models, BEAT CBS cost Rp. 13.5 million per unit on the road in Jakarta.
Meanwhile, Johannes Loman, Executive Vice President Director of AHM, said that, thanks to the Beat, Honda managed to establish himself as the 'King of Scooters' in Indonesia, since first launched in 2008.
Launch BEAT injection into the market is not directly off the old model of marketing that still use carburetors. This step is done specifically for markets outside of Java, which tend to be more conservative towards new technology.
"But only until the end of the next year was 100 percent full injection all," said Deputy GM Sales Division AHM, Thomas Wijaya.
During the January-September 2012, the average monthly sales of non-injection BEAT range 100000-110000 units. With this new model, Honda optimistic to raise the target to 120,000 units per month.
