Honda Network Expansion
Honda wants the brightest in Indonesia. Japanese brand that also has big plans in the next two years to strengthen the dealer network in Indonesia. If there is no obstacle authorized Honda dealer will add up to 150 outlets till the end of 2014.
"Until the end of 2014 we will increase the dealer network to double the present. We currently have 89 dealers and new this year will be added two new dealers," said Director of Marketing and Sales Service HPM Jonfis Fandy.
According Jonfis added investment needed to build a sizeable dealership. The average for a dealership to cost Rp 20 - Rp 25 billion.
"On average, a dealer needs Rp 25 billion. Of course now our focus to 2014 to build a dealer network outside Java. And it's been a lot of investors interested in investing to build Honda dealers throughout Indonesia," he concluded.
