Honda Encourage Consumers 'Nobar'

Honda Encourage Consumers 'Nobar'

For manufacturers, the consumer is king and friends who have continued to be embraced. That is why Honda closeness between them should be maintained. Watch together can be one of the ingredients adhesive.

To that end, Honda returned to give an appreciation for their loyal customers by holding the watch together (nobar) film in a cinema blockbuster. Activities that began July 11 was held in four cities namely Makassar, Palembang, Yogyakarta and Denpasar.

Chief Executive PT Astra International Tbk-Honda Sales Operation (HSO) Sigit Kumala explained that these activities as part of the program "Millions of Consumers Honda, One Heart from Astra".

"This is a real form of appreciation to our loyal customers. Therefore, consumers also have contributed to the advancement of Honda," said Sigit through a written statement.

Described, about 200 consumers in each city who will be invited to nobar. They are the consumers who buy motorcycles on credit in the FIF and the consumer buyer in cash at Astra Motor with 20-35 years of age.

Participants are buyers of Honda motorcycles that have been buying motor more than once from 2009. Including buyers of Honda motorcycles in 2012.

Previously, participants received a text message before the call of the HSO in each region. They were asked to come to the HSO region with each region showing ID and SMS that they receive to get coupons and gift nobar interesting.

The first activity will be held at the Mall Cinema XXI Panakkukang and Mal Ratu Indah, Makassar on July 11 and run simultaneously in three other cities.

The plan, after nobar activity, in August Honda will also hold activities together in the form of fasting together.

Then, in September, consumers will also participate in the event the content of free gas Honda. All activities will be held in several cities in the country.

Sigit continue, it will continue to roll out exciting activities to customers in appreciation of Honda Honda. "Therefore, because the consumer was the one we can continue to grow and become the market leader for motorcycles," he said.

Based on data from the Indonesian Motorcycle Industry Association (AISI), until the end of 2011, Honda still leads the market nationwide motorcycle sales with total sales of Honda motorcycles 4.27 million units or 53% national market share.

Yamaha held the second position with sales of 3.1 million units and Suzuki third of 493 095 units. This year, sales nationwide from January through April, Honda's market share has reached 55% with sales of 1.4 million units. The second position is still held by Yamaha with 944 673 units, amounting to 154 756 units and Suzuki.

Customer Satisfaction

On that occasion, Sigit also explained the results of customer satisfaction survey that was held in Makassar during March 2012. Honda motorcycles have high customer satisfaction index of condition factors show room, service officers when purchasing, delivery process, the cashier, staff friendliness and appearance, and motorcycle purchases in cash.

Also achieved high marks for treatment factor in the workshop and spare parts sales.

A number of users in Makassar Honda motorcycles Honda and also recognize the benefits of the services provided.

Vice Chairman of the Beat Owners Club Makassar, Andrianto said, the success of Honda in fact obtained for high quality products and good service.

"Not only is business related, they can also get closer to consumers through social activities and culture. Moreover, today many of their activities to get closer to his young son, "said Andrianto.

Hence, he said, all members of the community, amounting to 38 people are always interested in the activities held by Honda. Something similar is said Hasmin Hashim, PR Association of Motor Tiger Indonesia in Makassar. He acknowledged, Honda always give more attention to their customers.

"The bike tough, shop there everywhere. Spare parts are also easily available and the quality is good, "he said.

buying motor , cinema blockbuster , Honda Encourage Consumers 'Nobar' , Honda Sales Operation , Millions of Consumers Honda , Motorcycle Industry Association , One Heart from Astra

Honda Encourage Consumers 'Nobar'

AYO BERAMAL GABUNG FOLLOWER

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