Mastering Market Honda Scooter And Duck

Mastering Market Honda Scooter And Duck

Motorcycle sales in Indonesia is dominated Honda products. Unmitigated, producers control about 57.31 percent of the domestic market share, or about 4.09 million unit sales.

At that time, the total volume of sales of members of the Indonesian Motorcycle Industry Association (AISI) reached approximately 7.14 million units. Of the three segments of motorcycles, namely sport, scooter, and ducks, Honda dominate two segments are fat, the scooter and ducks.

Motorcycle sales in Indonesia is dominated Honda products. unmitigated, producers controlled approximately 57.31% of domestic market share, or about 4.09 million units. At that time, the total sales volume member of Indonesian Motorcycle Industry Association (Aisi) reached approximately 7.14 million units.

Of the three segments of motorcycles, namely sport, scooter, and ducks, Honda dominate two segments are fat, the scooter and ducks.

No wonder the sales of Honda's 4.09 million in 2012, almost 70% contributed by the scooter segment. The rest, ie nearly 26% of the ducks and the sports segment about 4%.

Recipe ransacked Honda motor scooter segment efficacious enough to depose the leader of the previous segment, namely Yamaha. Aggressiveness Honda scooter segment in 2010, giving the sweet fruit in 2011 and 2012. Honda scooter appeared to dominate the market in 2011 and 2012. Unmitigated, Honda's market share amounted to approximately 57% and 67%.

Mastering the scooter segment, arguably, one step away from mastering the Indonesian market as a whole. Understandably, this one segment in the last three years continue to soar. If in 2010 a new contribution to 45.67%, a year later up reaching 51.60%. In fact, in 2012, rose again to 59.33% with a volume of four million units. Powerful is not it?

Practically, the motorcycle segment eroded. Volume continued to decline to about 2.1 million units, or stay about 29% of the total national market. While the sport bike segment is relatively stable and even increased slightly to approximately 10.72%.

In the motorcycle segment, Honda is still champion. Honda's market share in this segment is approximately 49%, down slightly from the previous year to touch 51%. Maybe fun working on motor scooter segment.

In terms of volume, Honda motorcycle sales dropped about 36% to about 1.06 million motorcycles. A similar thing happened the main competitors. As of late December 2012, Yamaha had to settle recorded a decrease to 38% to approximately 724 thousand units.

Meanwhile, in the segment of motor sport, Honda Yamaha might still have to admit. In this segment, Yamaha dominate the market share around 59% to approximately 456 thousand units. That number jumped dramatically compared to the previous year which is about 49%.

Not surprisingly, then Honda's aggressive product poured motor sport. End of 2012, bringing forth Honda CB 150 R and early 2013, Honda launched a 150cc Verza. It's not impossible, it would be fruitful like aggressiveness in scooter segment. Although, for it remains to be tested.

Now, in the sports segment has a Honda CBR 150 R, CBR 250 R, New Megapro, and Tiger. The presence of two new products to fulfill their ranks Honda sport to compete with its competitors in the Indonesian market.

CBR 250 R , dominated Honda products , Honda , Honda CBR 150 R , Honda motor scooter , Honda sport , Honda's market , Mastering Market Honda Scooter And Duck , Motorcycle Industry Association , New MegaPro

Mastering Market Honda Scooter And Duck

AYO BERAMAL GABUNG FOLLOWER

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