Honda Expects The Market Leading Motor Sport
Honda Expects The Market Leading Motor Sport
PT. Astra Honda Motor (AHM) aims to lead the sport bike market with a market share of 35-40 per cent, with the addition of new models in the segment are more fuel efficient and technologically injection.
"Last year the market brushes Honda in the sports segment reached 17 percent. With this new model, we hope to master the sport market by 35-40 percent," said Marketing Director of PT AHM Margono Tanuwijaya, on Wednesday, at the launch of motorcycle sport, Honda Verza 150.
In 2012 Honda motorcycle sales in the sports segment reached 170,618 units, or about 17 percent of the total national motor sport market reached 1,003,446 units.
Honda sport bike, he said, contributes about four percent of the total sales of AHM last year's 4.08 million units.
"Although the overall motorcycle market last year fell, but remained sport motorcycle market grew by 18 percent over the previous year," said Margono.
He is optimistic that this year the market demand for motor sport in Indonesia is still experiencing growth. Moreover, there are new models, especially in the sports segment beginner, like Honda Verza 150.
Executive Vice President Director AHM Loman adding a sport bike market will grow, especially in the beginner class that promotes the function or use.
"We believe that sport motorcycle market will grow below, with the launch of Honda Verza 150," he said.
According to him, not many manufacturers release products in the lower classes.
Honda Verza 150, according to the chairman AHM Yusuke Hori, a model designed exclusively for the Indonesian market.
"The target market is the user and the user's motor sport 150cc motorcycle 125-135cc," he said.
Verza 150 is equipped with a 150cc engine, 4-stroke, SOHC, single-cylinder, with a five-speed that has implemented a fuel supply PGM-FI (Programmed Fuel Injection).
"Its weight is lighter, with a maximum speed of 110 km / h. Addition Verza 150 16 percent more efficient with fuel consumption of 48 km / liter," said Hori.
AHM, according to Johannes Loman, targeting sales of Honda Verza 150 is marketed at a price of Rp16, 05 million - Rp16, 97 million / unit, can break the 12 500 units / month
2013 Honda motorcycle sales
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Honda Expects The Market Leading Motor Sport
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Honda technologically injection
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Honda Verza 150
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