Honda Sales Still Number One
Honda Sales Still Number One
Astra Honda Motor (AHM) contributed 53.16% market share in the national motorcycle market after successfully selling 4,276,136 units of motorcycles during the year 2011. Sales performance is at once widen the difference with the closest competitor being approximately 14% compared to last year which is only 1%.
Executive Vice President Director of AHM, Johannes Loman stated achievement in 2012 Indonesia confirms public confidence in the brand and quality of Honda motorcycles, as well as services provided through a network of Honda in Indonesia. On the other hand, the hard work of all employees of AHM and support networks Honda Main Dealers and finance companies are important factors that drove the success of AHM.
"Thank you for your support and hard work. Thank you also to all the customers who have chosen Honda as a reliable means of transportation. We will try to continue to accompany our customers realize their dreams, to build together this beloved country, "he said.
Based on data from the Indonesian Motorcycle Industry Association (AISI), this achievement further strengthen Honda's position in the national motorcycle market compared to last year's new master 46.2% market share. Acquisition AHM sales also noted as a sole agent with the largest sales growth rate in 2011 is 25.1% compared with total sales of AHM in 2010 only 3,418,632 units.
Honda motorcycle sales growth far exceeded that of the national motorcycle market. Throughout the year 2011, total sales of motorcycles grew recorded 8,043,535 units or 8.7% compared to sales of motorcycles in 2010 which recorded 7,398,644 units.
Also in late 2011, AHM highest monthly sales record in December last year b by contributing 60.85% to the total national motor sales through sales of as many as 282,009 units. In the last months of 2011, AHM also managed to record a difference in the biggest monthly gain market share with its closest competitor, namely up to 31.98%.
Honda moped last year managed to sell 1,668,695 units. In automatic scooter or scooter segment, grew approximately 2,381,926 units or 53.5% compared to 2010. While sales of motor sport reached 225,515 units, up 32% compared to 2010. Honda New Megapro Series models contribute to the greatest sales are 169,302 units, followed by Honda Tiger 29,406 units, 14,668 units of Honda CBR Series, and as many as 12,139 units of Honda CS1.
Honda Sales Still Number One
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Motorcycle Industry Association
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national motorcycle market
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network of Honda
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quality of Honda motorcycles
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support networks Honda Main Dealers
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