Prepare Honda MPV 7-seater

Prepare Honda MPV 7-seater

Family car market in lower-middle segment is very fertile in Indonesia. After the Suzuki Ertiga, now PT. Honda Prospect Motor (HPM) is also square off to prepare for rival MPV Toyota Avanza and Daihatsu Xenia. Certainty is expressed directly by Takanobu Ito, President and CEO of Honda Motor Co.., Japan during the groundbreaking of the new Honda plant in Karachi, some time ago and Jonfis Fandy, Director of Marketing & aftersales HPM.

"Development of a second plant will be used to launch a new product range of Honda in Indonesia, because Indonesia is an important market for Honda. The new model would begin from Brio and an affordable MPV models also will be in production in the new plant. Going forward there will be more new Honda product to be marketed in Indonesia, "said Takanobu Ito.

Low-end MPV that will be present will be produced at the new plant is to be completed in 2014. Mentioned Jonfis Fandy, Director of Marketing & aftersales HPM, the new MPV Honda later his name has not been determined, but it will surely take the platform of the Honda Brio. About the price, Jonfis hoping to below Rp 200 million.

"Once the second plant is completed, we will direct the production of Honda Brio and is also preparing to present MPV Honda Brio platform. Brio MPV will go to the big market is the market price of under $ 200 million. MPV his own name has not been ascertained, it is still being worked out, but it certainly will be exported also to various Asean countries, as has been done Freed, "said Jonfis.

MPV from Honda's entry level, added Jonfis, will have a seating capacity of 7-seater, or the same as the Toyota Avanza, Daihatsu Xenia and Suzuki Ertiga. New family car with Honda Brio Honda will be used as a weapon to achieve the sales target to 210,000 units in 2015.

While the matter of Brio, Jonfis first call would be taken by CBU from Thailand to see the market before the official total is produced in the new factory Honda in Indonesia. "Hopefully before the IIMS 2012, Honda Brio in Thailand was introduced to consumers in Indonesia," close Jonfis.

AYO BERAMAL GABUNG FOLLOWER

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