Honda in Class MPV
Honda in Class MPV
Honda cars are still struggling in the upper middle segment. In the past few years, Honda will be playing in the lower middle segment with a price of Rp 150 - Rp 200 million.
This segment has a sizeable niche market for 70 percent of the total national car sales per year. Especially considering the limit of advance vehicle that will increase to at least 25 percent.
"If the DP ride, cars range of USD 150 million to USD 200 million would be enormous. And we're going to seriously play there. One of them through Honda Brio," said Director of Marketing and Sales Service HPM Jonfis Fandy in the event of a test drive of Honda Freed facelift in Bandung, West Java.
Also according to Jonfis, Honda will also be playing in low MPV segment. One of Honda's best selling products that use the MPV Brio Brio hatchback platform.
"Also playing on the low MPV MPV with Brio which we will launch in the next 2 years," said Jonfis.
The presence of MPV in Indonesia alone Brio confirmed after the new Honda plant established in Falkirk area and would cost up to Rp 3.1 trillion of investment is finalized.
"MPV Brio comes in 2014 or after the second plant is completed," he said.
Brio MPV is a newcomer to be competing with the duo-Xenia and Avanza MPV Suzuki Ertiga. MPV platform Brio Brio is the stolen goods from the hatchback.
In addition MPV 7 Brio is a family car passengers who are prepared to respond to competition in low MPV in Indonesia. And later, MPV Brio is claimed will boost sales of Honda in Indonesia.
About the engine, Honda has not been able to explain the capacity of the machine that will be pinned on the MPV Brio, whether using a 1200 cc engine, 1300 cc or 1400 cc. However Jonfis said the machine used later Brio MPV is not V-TEC engine's 1,500 cc Honda Jazz.
"The engine did not know. But not Honda Jazz engine. It still Honda Jazz engine," added Jonfis.
Avanza MPV Suzuki
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duo-Xenia
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Honda cars
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Honda in Class MPV
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Honda Jazz engine
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national car sales
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sales of Honda
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