Honda Cars Earn Eight Awards
Honda Cars Earn Eight Awards
Honda managed to earn the title 'Brand Of The Year 2012' in the United States (U.S.) version of the Harris Poll EquiTrend Study. Predicate is awarded to Honda by Harris Interactive Research Institute.
Based on the results of a survey of 38 thousand U.S. citizens about the level of satisfaction with one brand of cars sold in the U.S., Honda's success proved to be the best with a rating of 62.55 percent satisfaction score.
Known, the Harris Poll EquiTrend Study is an assessment of the various brands that are held each year by Harris Interactive.
While Harris Interactive is one of the leading companies engaged in market research in the United States for products, brands, markets, the performance of a company, as well as shareholders.
They stated that a survey of tens of thousands of U.S. consumers conducted online this proposed measure perceptions and level of familiarity (familiarity), and the quality and how the purchase of a brand.
In 2011, Honda is ranked third. Now, Honda managed to climb two places to rank first in this year. It is proved that the Honda brand as a car brand with the highest satisfaction rates in the U.S..
Product is a mainstay of Honda sales in the U.S., the Civic, Accord, CR-V, Fit, and other models such as the Pilot, Ridgeline, Odyssey specifically marketed only in North America.
Compared to the existing car brand in the U.S., Honda is a car brand of the most complete model line-up ranging from conventionally fueled cars, hybrid cars, electric-powered cars, hydrogen-fueled cars to natural gas.
The plan in 2013 Honda will start marketing the Honda Fit EV is an electric car plug-in hybrid that Honda first introduced earlier in the event the Los Angeles Auto Show in 2010.
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Honda Cars Earn Eight Awards
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