Honda Motor Youth Favorites
Honda Motor Youth Favorites
Of the many brands of motorcycles are circulating in Indonesia, what is the brand of motorcycle motorcycle brand favorite of young people? Of the many existing brands, Honda turned out to snatch the title as the young motorcycle brand choice.
Results were obtained following the awarding Indonesia Youth Most Favorite Brand 2012 for the motorcycle category of the Marketeers and MarkPlus Insight Magazine.
Based on a survey conducted by multi-stage random sampling of 2150 respondents aged 14-35 years young people from social classes A, B, and C, the Honda brand was chosen by 54.1% of total respondents that exist.
In a survey conducted in 10 cities in Indonesia from Jakarta, Surabaya, Bandung, Medan, Semarang, Makassar, Denpasar, Palembang, Pekanbaru, and Banjarmasin this March, another brand that is ranked second and third only chosen by 35 , 4% and 8.1% of respondents.
Honda says that the award was obtained this time the more-powerful illustration of consumer confidence, especially young people in Indonesia for Honda motorcycles, which is known as a product of fuel-efficient, stylish, modern, affordable and loaded with safety features, powered by network service comprehensive after-sales.
"Young people are the next generation. That's why we consistently communicate with them through the product and its communication with the style of a young, trendy and dynamic," says GM Marketing Planning and Analysis Division of PT Astra Honda Motor (AHM) in his official statement.
In addition through product, AHM itself has many activities such as youth-oriented, Honda Goes to School, youth basketball league DBL Honda, Honda Otocontest, and Riding Safety Goes To School.
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youth basketball league DBL Honda
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